Increase quantity, standardise and colour different types of Carrefour customer communications and statements.
By outsourcing the dispatch of its 3 million monthly management letters, Carrefour moves almost 30% of its production to colour.
A giant in the retail sector, Carrefour wanted to extend its loyalty policy to all the brands of the Group, while optimising its DTP expenses. The solution proposed and deployed by DOCAPOSTE was therefore the Management DTP. This offer increased the flow volumes related to the various pre-existing loyalty programmes, printed communications using four-colour printing without changing partner to colour the customer statements. In addition to gains in the impact of the letters, increased volumes allowed Carrefour to reduce its franking costs.
Enhanced customer relations via the letter medium.
Cost reduction and colouring of statements.